What in the world is color psychology?

Ever consider that certain colors can influence your mood. Other times, these colors have an impact on emotions and can tell others what you’re feeling based on which colors most influence you? Welcome to the bright world of color psychology. Each of the primary colors and including black and white represent a certain mood. For instance red is an intense color which represents energy and intimidation. Whereas blue is a more calm color and can often be mistaken for depression but stands for loyalty and faithfulness. Purposeful first impressions (like first dates or a job interview) are extremely important when establishing a relationship, whether it be for personal or professional reasons. Color psychology can play a major role in either one.

Color Psychology and Marketing

Color psychology is part of psychology that studies the emotions and reactions of observers of certain colors. It has been scientifically proven that each individual has different reaction to certain colors and that these colors can cause different emotional states, mood and even behavior.  Those who realize the power of color psychology can use and apply this knowledge for the purpose of marketing, advertising and increasing the number of sales in general.

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Increase Productivity in the Office with Color Psychology

If you plan on repainting your office space, the actual colors you choose could have a larger impact on productivity than you think, according to color psychology. For those who study color psychology, the actual colors inside of a space not only has aesthetic value but can actually change the mood and performance of your employees. Here are a few color psychology tips you can keep in mind when repainting your office space:

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